Launch your Google Ads in just 1 week, then stay supported for 3 months with expert feedback and personalized strategy optimization — so your ROAS keeps climbing.
We start June 11th, and you’ll have your ads live by June 16th! Plus continued support through September to help you optimize, scale, and feel totally confident in your campaigns.
Run Profitable Google Ads - Without the Guesswork
Google Ads Launch Lab
sign me up
Increase customer acquisition and lifetime value
Act as an amplifier for your organic marketing
Generate consistent leads and sales for sustainable growth
Attract high-intent buyers actively searching for your offer
What if you could...
woah, that's true.
After 14+ years of managing millions in ad spend, I'll teach you the framework I've used to turn failing ad campaigns into 100% year over year revenue increases.
Ads aren’t magic but with the right strategy, they work.
Google Ads is The 'Secret' to Consistent Leads and Sales You Might Be Missing...
If you're ready to make your business truly thrive with targeted paid traffic and create campaigns that consistently deliver results without the overwhelm...
Confidently set up, launch, manage, and scale Google Ads campaigns that are both effective and profitable.
Google Ads Launch Lab
you're gonna love
Consistently reach high intent customers that are ready to purchase
Confidently Make Data-Driven Decisions to Optimize Your Campaigns
Say Hello to ad spend that actually gets the results you need
Take Control of Your Business Growth with Google Ads and...
Your Google Ads Launch Lab Game Plan
No fluff, no filler—just a clear plan that gets you launched in a week.
- Setting up and navigating your Google Ads account
- Setting up your conversion tracking
- The "Know Your Numbers" checklist to help you calculate your baseline business numbers and set realistic goals for your ads
- Determining your ad budget
Account Tech Set-up + Knowing Your Numbers
Pre-Work
- How Google Ads works and the types of campaigns you can create
- Account structure best practices
- Identifying you target audience and choosing the right campaign types
- Developing the ideal campaign structure for YOUR business
Google Ads 101 + Campaign Strategy
Day One
- The different types of keywords, and how they work in action
- Brainstorming keywords & how to use Google's Keyword Planner
- Writing compelling ad copy within the character limits
- The different Ad Extensions available to help you take up more real estate on the search engine results page
Keyword Research + Ad Copy Writing
Day 2
- Step-by-step campaign creation (and the pitfalls to look out for!)
- How to choose the right bidding strategy
- Launching your campaign
- What to look for in the first few days of your campaigns
Campaign Set-up + Launch Day
Day 3
- Understanding your initial performance
- What areas of the ads manager to even be looking at post-launch
- How to perform different types of optimizations
- Setting you up for ongoing success
How to Optimize Your Ads
Post Launch
- Campaign Creation Checklist (per campaign type)
- Optimization Checklist (per campaign type)
Checklists To Keep You On Track As You Scale
Plus
Sign Me Up!
By the end of this program, you will be equipped to confidently set up, launch, and manage effective (and profitable) Google Ads campaigns.
There are 70,000 searches per SECOND on Google.
Don't you want to be front and center for the people actively seeking what you offer?
As AI overviews push organic listings further down the page, showing up in an ads placement is becoming even more important for visibility on Google.
You're missing out on high-intent customers every day when you rely on organic.
The Confident Conversion
Introducing
Your Step-by-Step Guide to Google Ads Success
Set up your Google Ads account the right way and get clear on the numbers that actually matter.
Foundation
Step 1
Understand the platform and build a strategic campaign plan tailored to your goals.
Strategy
Step 2
Get hands-on guidance through setup and launch with live training and expert tools.
Build & Launch
step 3
Stay supported post-launch with 3 months of coaching, audits, and personalized strategy.
Support & Scale
step 4
How much is the Google Ads Launch Lab?
well, this sounds amazing.
I'm all about over-delivering to help you get results. In addition to our done-with-you week, you also get:
Did someone say bonuses?
You'll get 3 months of access to a reporting dashboard where you can see all your digital marketing data in one place!
I'll connect your Google Ads account, but you'll be able to connect Meta ads, email, analytics, organic, and more.
Metric Magic - Reporting Dashboard
Bonus One
Value: $120
I'm not leaving you high-and-dry once you launch - that's just the beginning!
You'll get 3 months of ad coaching including weekly ad audits, monthly Q&A, and account strategy suggestions.
Digital Ads Growth Lab - Ongoing Ads Support
Bonus Two
Value: $600
This is a valuable opportunity to get personalized support and ensure you start on the right track.
Plus, it's an opportunity to ask any other digital advertising or analytics questions you might have!
30-Minute
1:1 Strategy Call
Early Bird Bonus
(first 5 Customers)
If you pay-in-full, you'll get access to an exclusive group Q&A call on July 15.
This is your chance to get live answers to your Google Ads questions after your ads have been running for 1 month.
Live Group
Q&A Call
Pay-In-Full Bonus
Value: $150
Value: $300
- Eric M
"She'll take care of your needs, be laser focused on getting results and do it in a friendly way that makes this daunting task enjoyable. She helps us strategically plan when to run ads for certain things. I also appreciate the larger context you provide to the ecosystem of ads. You are reassuring and technically focused in the best way possible."
"Danielle gets it, like really gets it"
We're dedicated to your success with the Google Ads Launch Lab. If you complete the entire program, implement the Confident Conversion™ Framework, and still don't feel equipped with a clear strategy and practical steps needed to effectively manage your Google Ads within 30 days of enrollment, we'll provide a full refund.
Simply submit proof of your completed coursework and implementation, and we'll process your refund.
Due to the dynamic nature of digital marketing we cannot guarantee specific financial returns, performance metrics, or advertising performance.
The Google Ads Launch Lab Value Promise
risk free
If you’re too slammed to show up, you won’t get the transformation you’re here for.
You can’t commit even a small amount of time each week.
Google Ads work best when you’re willing to review, tweak, and optimize with support.
You want to set it and forget it.
This is a hands-on, done-with-you experience—perfect if you want control and clarity. Click here if you are interested in full-service.
You’re looking for a done-for-you agency service.
If you’re still in the idea stage, this program will be too advanced for you.
You don’t have an offer or business that’s ready for paid traffic.
This is not for you if...
but will this work for me?
You don’t need to be an expert—you just want to make confident decisions with guidance.
You like understanding how things work, even if you’re not “techy.”
You're not afraid to learn, but you don’t want to do it alone.
You can commit 1-2 hours per week and want real support—not another dusty course.
You’re tired of guessing and ready for clarity.
You’ve tried Meta or organic marketing and are ready for a smarter, more strategic way to reach ready-to-buy customers.
This isn’t your first rodeo—you’ve got an offer, and now it’s time to amplify it.
You’re running a business that’s generating revenue and ready to scale with paid traffic.
This is for you if...
but will this work for me?
You’re ready to launch, get live, and improve from there —with expert help along the way.
You’re looking for momentum, not perfection.
You want instant results without doing the work.
This isn’t a magic button—it’s a strategic, supported launch that builds long-term success.
“She's so easy to work with, detail oriented, helpful, and her skills run deep!"
- Jessica M
"Danielle is very knowledgable, reliable, strategic, and a great team player."
“She does a great job getting you set-up and explaining how everything works"
- Michele G
"Danielle did an excellent job of explaining and helping beginners with no experience learn ins and outs of google ads"
After years of helping businesses like yours crack the code of paid traffic, I developed this framework. As a result, I've watched my clients' leads, sales, and confidence soar!
This approach can help six-figure business owners, service providers, and eCommerce brands to cut through the noise and connect with their ideal customers in a powerful and profitable way.
And now I want to share this proven strategy with you!
Meet your
Google Ads coach
let's get started
You'll get all the checklists you need to create new campaigns and optimize existing ones.
Ads Resources
You're not being left in the dust once you've launched. You need continued support to help you optimize and scale with confidence.
3 Months of Ad Coaching & Strategic Support
Who has time to constantly log into all those different platforms? See all your digital marketing stats in one place.
Marketing Dashboard
We'll teach you everything you need to know, and we'll keep you accountable to make sure you launch those ads! (Replays will be available)
Live Workshops + Replays
When you join the Google Ads Launch Lab, you get:
ok, let's recap!
I'm ready. Let's go!
get started today
Common Qs and As:
I have a question...
How much should I spend on ads?
- $500/month is the minimum we recommend for testing—this can give you directional data, but results may take longer.
- $1,000–$1,500+ per month is where we start to see strong, consistent traction—especially for national or more competitive markets.
The key is being able to test, gather data, and optimize—not just set it and forget it.
What are the program dates and how do we meet?
We kick off on June 11th, and your ads will be launched by June 16th.
Live calls will be on June 11, 12, 16, and 23 at 1pm Eastern.
The live trainings happens over Zoom, with replays available for anything you can’t attend live.
There is some pre-work to complete as well. We recommend completing that before our call on June 11th.
We want to make sure anyone who signs up is a good fit, so we are happy to answer further questions.
Please email hello@dmsquaredmedia.com and we'll talk it through.
I'm still not sure if Google Ads is right for me.
You must have a website.
You need to be ready to commit to spending money on ads in order to test and optimize.
What do I need to get started?
Once you enroll, you’ll get immediate access to our course portal where you'll find your pre-work to get your account started and ready to go for Day 1.
All communication will go to the email you use for purchase. All details will also be in the course portal.
What happens first after I join?
How long will it take to see results?
While we cannot guarantee results with ads, it can take anywhere from 30-90 days to get fully ramped up.
Your budget will also be a factor - the more data you gather, the quicker you can make optimizations to continually work to improve your results.
Yes! This program is designed for beginners—especially those who are already in business but have never touched Google Ads (or tried and gave up). You’ll get the training, templates, and real-time support to confidently launch without overwhelm.
Will this work if I’ve never run Google Ads before?
No problem! All sessions are recorded and uploaded promptly.
And you can always email us with any questions along the way.
What if I can't make one of the live sessions?
With this program, you can.
Reach high-intent customers when they are in purchase mode
Show up at the top of Google without having to worry about your organic rankings
Feel confident managing your own Google Ads (no steep monthly agency fees here)
Waste less money on inefficient ad spend
Have an advertising expert in your back pocket!
Imagine if you could...
i'm all in.
It’s decision time. You can keep relying on organic traffic or fumbling through Ads on your own. Or, you can confidently launch your strategic Google Ads in one week with 3 months of expert support to help you scale. Join Google Ads Launch Lab today!
Are you ready to make your business truly thrive with targeted paid traffic?
— Thomas F
"Danielle's knowledge and expertise of Meta and Google ad platforms has helped transform business for us"
