Google has become part of our everyday lives, from Search (“Google it”) to YouTube and beyond. Every year, they host Google Marketing Live to announce their newest innovations for all things marketing, both paid and unpaid. They also recently had their I/O conference which focus more on the technical side of things. This year, I/O […]

What the heck are UTMs? UTM parameters are codes that are added to the end of a URL to track the source, medium, campaign name (and more) of a particular marketing effort. UTM stands for Urchin Tracking Module, named after the company that developed it. These codes can also be used for tracking Facebook ads, […]

As a small business owner, having a website is essential to reach and engage with potential customers. However, just having a website isn’t enough. You need to be able to measure the performance of your website and make data-driven decisions to improve it. This is where Google Analytics comes in. Google Analytics is a powerful […]

Facebook and Instagram are incredible platforms to get your product/business out there in front of new people – both organically and through paid ads. When you decide you are ready to invest in ads, it can be really daunting figuring out how to set-up your ads for success so that you aren’t completely wasting your […]

Many small business owners start out wearing a lot of hats. As your business grows, you have to start thinking about delegating some of those responsibilities – marketing included! But how do you know if it’s time to stop doing it all by yourself? Here are some telltale signs that mean you might be ready […]

All the definitions you will ever need for Google Analytics. This glossary includes terms for both Universal Analytics and GA4. Bookmark this page so you can refer back to it whenever you need it! BASICS CONVERSIONS AUDIENCE ATTRIBUTION Comment below if there are any terms you would like us to add to the list!