What the heck are UTMs? UTM parameters are codes that are added to the end of a URL to track the source, medium, campaign name (and more) of a particular marketing effort. UTM stands for Urchin Tracking Module, named after the company that developed it. These codes can also be used for tracking Facebook ads, […]

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Facebook and Instagram are incredible platforms to get your product/business out there in front of new people – both organically and through paid ads. When you decide you are ready to invest in ads, it can be really daunting figuring out how to set-up your ads for success so that you aren’t completely wasting your […]

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