What the heck are UTMs? UTM parameters are codes that are added to the end of a URL to track the source, medium, campaign name (and more) of a particular marketing effort. UTM stands for Urchin Tracking Module, named after the company that developed it. These codes can also be used for tracking Facebook ads, […]
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As a small business owner, having a website is essential to reach and engage with potential customers. However, just having a website isn’t enough. You need to be able to measure the performance of your website and make data-driven decisions to improve it. This is where Google Analytics comes in. Google Analytics is a powerful […]
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All the definitions you will ever need for Google Analytics. This glossary includes terms for both Universal Analytics and GA4. Bookmark this page so you can refer back to it whenever you need it! BASICS CONVERSIONS AUDIENCE ATTRIBUTION Comment below if there are any terms you would like us to add to the list!
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